Zoomerang Celebrates Independence Day

 

Online surveys offer significant advantages over other modes of data collection, and you should use them whenever possible. Some of the advantages include:

Speed – The Internet offers instantaneous distribution of surveys and real-time accumulation and tabulation of results. This allows for immediate data analysis, even while the survey is still in progress

Candor – People are more honest when their answers are not filtered through someone. This is essential for research on sensitive subject matter where studies indicate people are more likely to answer questions on the Web than they are on the phone or in personal interviews. The removal of interviewer bias and the elimination of the wait time for an interviewer to record results also yields more candid and complete responses to open-ended questions

Cost – The Internet eliminates many of the costs associated with traditional marketing research. Online surveys avoid postage and telephone costs as well as basic materials like paper, staples, envelopes, and printing. Because it is self-directed, there is no interviewer cost. Finally, it’s more convenient so the cost of offering incentives can be reduced

To help you celebrate your independence from traditional survey methods, Zoomerang is offering an Independence Day Weekend special:

Sign up for Zoomerang Pro during the 4^th of July weekend and you’ll get 2 months free with a 1 year subscription

Hurry, this 3-day offer is only valid July 3rd – 5th, 2009!

Zoomerang’s Survey Tip Of The Day On Twitter – Weekly Update 07/01/09

 

Zoomerang has a wealth of information available to help you collect the actionable data you need and analyze the results. You can find a new Zoomerang Survey Tip each day on Twitter which are designed to help make your survey experience a success.

To help keep you up to date, I have compiled the survey tips from the last week for easier reference and I will be posting an update weekly.

-  When posting a survey url on your website/blog make the link prominent & position it next to a relevant section

-  If asking questions on future intentions keep in mind predictions are rarely accurate more than a few weeks ahead

-  When using Skip Logic always test all of the skip sequences carefully before launching the survey

-  If your entire target audience is 2,000 people or fewer invite as many of them as possible

-  During the online survey creation process, save the survey often

You can find compiled lists of the previous Survey Tip of the Days as well as additional online survey tips and suggestions here at the Zoomerang blog as well as links to helpful Zoomerang tutorials and Zoomerang webinars.

Be sure to follow Zoomerang on Twitter if you would like to view the Survey Tip each day. You can also add the Zoomerang blog to your RSS feed or bookmark the site to get the weekly recap. If you have any survey tips you would like to share leave me a comment or send me an email, Zoomerang is all about sharing knowledge.

Zoomerang Survey Coach: What is a filter and why would I need it?

What is filtering?

  – Filtering is a quick and powerful way to segment your survey results

 - When you apply a filter, you see only the survey results that meet your filter criteria

 - The filter criteria can be survey responses, date, deployment, or email addresses

 - You can apply multiple filter criteria to your survey results and cross tab reports and use up to five filter groups in a comparison report

Why filter?

The Results Overview displays the results for all completed surveys and provides a summary of your data. However, you may need to know how a specific group of your survey respondents answered your survey. Any time you need to dig deeper into your data to analyze a subset of your respondents, you can apply a filter.

Not only can you filter by survey questions, the date that the survey was completed, or email addresses, you can also apply multiple filters. For example, if you need to isolate the responses by gender, age, and income, you can do that with filtering.

You can also apply filters to cross tabs or use up to five filter groups in a comparison report. If you are looking at the relationship between more than two survey questions through a cross tab, then you can add a filter to the cross tab report.

What types of questions can filtering answer?

For customer satisfaction surveys, find out:

  – Who are our biggest advocates – who says they are very satisfied and likely to purchase from us again and would recommend us?

 - Why are they our biggest advocates – why do they say they would recommend us?

 - Why do dissatisfied customers feel that way – how do they answer our open-ended questions?

For employee surveys, find out:

  – How do employees in specific departments feel about our company?

 - Is there a relationship between office location and satisfaction? (cross tab) Does that relationship still exist when we control for length of employment? (apply filter to cross tab)

For awareness and usage surveys, find out:

  – What are the demographic characteristics of those who purchase my brand?

 - What are the demographic characteristics of those who purchase my competitors’ brands?

The filtering feature is available to Paid Zoomerang subscribers. If you have a Zoomerang Basic (free) account, learn more about the benefits of upgrading now.

Zoomerang also provides you with over 100 professionally designed online survey templates to help you create a best-in-class survey in minutes. With Zoomerang, you can quickly and easily create online surveys and receive the fast feedback you need to make important decisions. Remember: the information you need is only a survey away!

Zoomerang Online Survey Templates

 

Zoomerang is a popular tool for conducting all types of surveys — from Customer Satisfaction, Employee Satisfaction or even to what movie your friends would like to see this weekend.  We have created templates for the most common types of surveys and offer you the ability to create you own survey from scratch as well.

Zoomerang provides over 100 survey templates in four categories (Business, Community, Personal/Social, and Education) to help get you started. Zoomerang also now offers some of our most common survey templates fully translated into French, Spanish, Chinese, or Japanese.

To create a survey from a template, click the Create Survey button after logging into your Zoomerang account. Click on one of the four categories to display a list of available templates in the category and a brief description of each.

You can preview any template before you select it by clicking on the preview link next to the template title

To create a survey based on a template, click on the template name. Once the template is open, you may:

- Use the template as is (Note: If there are choice options, you may need to enter text for those options)

- Add and delete questions

- Modify and move questions

Need survey tips? Zoomerang offers a great deal of free resources to help you including:

- 10 Tips to Improve Your Surveys

- How Many People Do I Survey?

- 12 Tips To Help Increase Your Survey Response Rates

- Survey Design Checklist

Zoomerang’s Survey Tip Of The Day On Twitter – Weekly Update 06/24/09

 

Zoomerang has a wealth of information available to help you collect the actionable data you need and analyze the results. You can find a new Zoomerang Survey Tip each day on Twitter which are designed to help make your survey experience a success.

To help keep you up to date, I have compiled the survey tips from the last week for easier reference and I will be posting an update weekly.

-  Fewer questions per page causes respondents to use submit button more frequently which records their answers

-  Share your survey results – publish a survey results widget on a blog/website

-  When incorporating surveys into your planning cycle allow for the time needed to analyze results

-  Questions that have skip logic should be mandatory and should be the last question on the page

-  Dig deeper into your survey data to analyze a subset of respondents with Filtering

You can find compiled lists of the previous Survey Tip of the Days as well as additional online survey tips and suggestions here at the Zoomerang blog as well as links to helpful Zoomerang tutorials and Zoomerang webinars.

Be sure to follow Zoomerang on Twitter if you would like to view the Survey Tip each day. You can also add the Zoomerang blog to your RSS feed or bookmark the site to get the weekly recap. If you have any survey tips you would like to share leave me a comment or send me an email, Zoomerang is all about sharing knowledge.