The results of the Zoomerang February 2009 Consumer Survey, focused on how the economy has affected people’s love lives, have been released. Of the 52% who said they would be shopping for a Valentine’s Day gift this year, 58% of the respondents said they plan to spend the same on a gift this year as they did last year
Additional highlights from the study include:
19% of people buying a Valentine’s Day gift this year will not buy a card
56% of people list trust as the most important aspect of a love relationship, while 0% listed money
8% of people say appearance most attracts them to another person after they’ve spoken with them, while 56% say personality is the biggest factor and 17% list a sense of humor.
When all is said and done, money does still play a factor in people’s relationships. In fact, another study done by the National Retail Federation finds that consumers will be spending less this Valentine’s Day. When asked to rate how important money is in a love relationship, only 15% of Zoomerang survey respondents indicated it was not at all important while 31% indicated it was important.