According to a recent MarketTools study, the number of people watching TV and video content on their mobile device has remained at a steady 35% from 2008 to 2009. Among the 65% who have not viewed TV and video on their mobile phone, 58% of the respondents believe it will be to expensive followed by 14% who do not have devices that support viewing.
There is significant interest in doing so: 78% of American consumers expect that the use of mobile TV and video will increase by 2010. When considering changing wireless carriers, 38% responded that the ability to offer the latest multimedia-enabled PDA/smart phone would impact their decision to choose that carrier and 41% say they would be more likely to watch TV and videos on their phone if they owned a multi-media-enabled PDA/smart phone.
Additional report highlights:
51% say they would be willing to accept advertising in return for free TV and video content
30% of consumers are watching TV and video on their mobile device when at home (up from 11% in 2008)
25% view content in between daily activities, 16% while in transit (i.e. on the bus, etc.) and 11% while waiting in line
66% consider the ability to pause and resume content a deciding factor in whether or not they would watch longer forms of content, such as a full-length movie
For me, even though my mobile phone supports TV and video I have yet to do so and I don’t see myself doing so with any kind of frequency in the future. That could be because I don’t watch much TV but more likely because I don’t want to have to wear my glasses to view TV and video, at least not yet!