Zoomerang Best Practices: Online Survey Creation


Survey Creation

Zoomerang wants to ensure your survey is as successful as it can be so we would like to recommend the following online survey creation best practices:

1. Keep the survey short and focused

– Shorter surveys generally have higher response rates and lower abandonment among survey respondents

2. Make sure your survey flows in a logical order

– Begin with broader-based questions and then move to those narrower in scope

3. Take advantage of Zoomerang’s skip logic feature

Skip logic allows you to create custom paths that respondents follow depending on their response to a question

4. Ask the appropriate screening questions at the start of your survey in order to ensure you reach your target audience

– This includes product category usage, age and/or gender. These questions should be mandatory. Set up skip logic to screen out respondents who do not meet your criteria. Any demographic questions that are not used to screen out respondents should be asked at the end of the survey.

5. Use closed-ended questions whenever possible

– Closed-ended questions give respondents specific choices. They can take the form of yes/no, multiple-choice or rating scale and are much easier for the respondent to answer and for you to analyze than open-ended questions. Review the Zoomerang Best Practices: Online Survey Question Types post for more information on survey question types

6. Keep rating scale questions consistent through the survey

– Use the same number of points on the scale and make sure meanings of the scale’s high and low stay consistent throughout the survey. Switching your rating scales around will confuse respondents, and result in unreliable data

7. Disable use of the back button

– Prevents recording of partial responses when survey respondents complete the questionnaire

8. Last but certainly not least: During the creation process, save the survey often!

Need more survey tips? Zoomerang offers a great deal of free resources to help you:

10 Tips to Improve Your Surveys

How Many People Do I Survey?

12 Tips To Help Increase Your Survey Response Rates

Survey Design Checklist

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