According to recent census bureau numbers, Gen Y now makes up over 70 million people in the U S, which equates to 20% of today’s population. MySpace, the second largest social network in the world, had 68.4 million unique visitors in June 2009. The Participatory Marketing Network (PMN) recently released a report on social networks revealing that 99% of Gen Y’s have an active profile on a social networking site.
Gen Y are the most financially savvy but open minded market segment yet while at the same time being free-spending (about $200 billion annually) but a tough crowd to sell. Marketing to “The Unreachables” is all about building trust and giving them the sense that they’ve stumbled upon your message – your brand – by themselves.
To market to the MySpace generation effectively you need to listen carefully to their wants and needs and analyze their behavior. They are known to be very blunt and expressive and making their point is important to them. MySpace Polls and Surveys are a great way to gather feedback and posting a poll on MySpace is a simple way to catch their attention while at the same time gain the insight you need. Business polls can be created to gather feedback on anything; ideas for new products, to find out what your customers think about your product/service, new business ideas, or even how user friendly your website is.
Using Zoomerang as a MySpace tool to do some information polling and crowdsourcing is a quick and easy way to reach your target audience. Just keep in mind that millennials are often defined as impatient while demanding instant gratification so be sure your MySpace polls are concise, to the point and anything but boring.