Experts have discovered that there are actually differences in the way women’s and men’s brains are structured and in the way they react to events and stimuli. 10 Big Differences Between Men’s and Women’s Brains is a good illustration of some of the variants that try as we might, we have no control over.
When it comes to analyzing your survey results, responses based on gender can have a significant impact on your actionable data. For example:
According to a study by The New Jersey Supreme Court Committee on Women in the Courts, 54% of respondents indicated that attorneys are treated about the same, regardless of their gender. Perceptions differ among respondents when they are compared by gender: The percentage of male respondents who perceive that attorneys are treated the same was 80%, almost double the perceptions of 43% of the female respondents.
Virginia Tech’s Pamplin College of Business conducted a national survey to find out how the current economic situation might affect the likelihood to travel for pleasure this year. 49% of respondents reported that the economy would have no impact, while 35% indicated they would be less likely to travel. Respondents who indicated no change in their travel plans were evenly split along gender lines. However, many more women than men – 58% women versus 42% men – reported that they would be less likely to travel due the economy, a 16% difference.
Male and female brains are dramatically different anatomically, chemically, hormonally, and physiologically. Since those differences cause fundamentally diverse ways of thinking, feeling, and behaving it should be no surprise that when compared, survey responses from men and women do vary and can affect your data accordingly. Comparison Reports allow new levels of survey data segmentation that help you gather the insights you need. Using Comparison Reports as a tool when analyzing your data is an easy way to segment your survey results in order to outline the similarities and differences between the two markets.