Increasing the Pace of Research Innovation: Releasing Business Potential through Disruptive Technologies – An AMA/MarketTools Webcast

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As companies focus on increasing the pace and success rate of new product introductions, Market Research organizations and their agencies are under pressure to deliver more qualitative and quantitative research at higher quality, while staying at the same budgets. Innovators are responding to this challenge by leveraging technology in all aspects of their research processes. Maintaining status-quo or making incremental changes is not an option for them. 

Join us as John Ouren talks with such an innovator – Jeffrey Cox, CEO of ARSgroup, a leading research organization that helps global organizations, such as P&G, optimize the effectiveness of their market research.

During this one-hour webcast, you’ll learn about:

· Challenges that market research organizations will face if they don’t innovate

· Differentiating your research by building on “game-changing” survey and online sample technologies

· New techniques and business models to innovate with/for your customers

Who should attend:

Senior marketing and market research professionals involved in primary or agency-driven research initiatives that need to: (i) “leapfrog” their competition; (ii) gain market share; (iii) and, differentiate their market research.

Jeffrey K. Cox, CEO, ARSgroup
John Ouren, EVP and General Manager, MarketTools
Alli Libb, Moderator, American Marketing Association

Date: Thursday, August 13, 2009
Time: 12:00 PM CDT 

Attendance in limited so be sure to reserve your complimentary seat today.

MarketTools, the parent company of Zoomerang, is a leading technology and solutions provider of customer insight management capabilities for the world’s market leaders through a combination of the leading survey platforms, research innovation and high-quality, global panels. They work closely with market leaders to generate winning ideas, greater product success and increased customer loyalty.


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