We are all only a few mouse clicks away from reaching a global customer base: they don’t call it the World Wide Web for nothing. According to the World Almanac, 92% of the world’s population are not native-English users. If your market research and marketing efforts are focusing on one language you are missing out on a huge opportunity. In fact, over 400 Million opportunities.
The number of online users in Europe is expected to reach more than 200 Million according to a report released by Forrester Research. More than 40 Million new, regular internet users will materialize in France and Italy over the next few years. Italy will experience the most dramatic growth, reaching 68% online penetration. France already has 64% of its population online. Internet penetration in Scandinavia has reached 70%. Germany will increase to about 50 Million regular users (70% of its population).
With customers in over 200 countries, Zoomerang has long recognized the importance of supporting non-English speaking survey takers. Zoomerang customers are offered the ability to reach survey-takers in over 40 languages, enabling the collection of valuable data and insights to retrieve more accurate global data.
Zoomerang Skip Logic allows you to target in local languages so that you can create one survey for multiple language groups and return one set of results. The first question in the survey asks the recipient to select the country in which they live. The answers are in the appropriate language, so that the respondents select from “I live in the UK” or “Je demeurer en France” etc. The response to this question moves them to the appropriate language group for the balance of the survey.
Using the Skip Logic feature targeting several languages also makes it is easier than ever for global companies, such as Zoomerang customer DuPont (Spain), to conduct HR surveys. Using Zoomerang Skip Logic, DuPont was able to survey employees across Europe, collecting global feedback using one simple tool in multiple languages such as English, French, Dutch, German, Italian and Spanish. Other global Zoomerang customers such as Johnson & Johnson, Poland used the tool in their native Polish to swiftly and easily collect key information for their Human Resources department.
The Oxford University Press defines global marketing as “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives”. The nature of the internet means businesses now have a truly global reach so when a company becomes a global marketer it views the world as one market. With over 40 online survey language options available, Zoomerang makes it easier to gather feedback from all points across the global market.