The final stage of your survey is the preparation and presentation of the survey results report. This stage is as important as, if not more important than, any other stage in the market research process. Regardless of the care taken in the design and execution of the survey itself, the time and effort expended on your research project could be wasted if the report does not communicate effectively.
The research report is your factual message relying on tables, figures, and graphical displays of various types to clearly communicate the research findings. The report presents actionable data and vital recommendations so that the most informed decisions can be made. Keep in mind there are usually stakeholders involved in the decisions you are trying to make who want to see a visual representation of your survey results and survey analysis.
When building a survey results graph or chart choose the format that best illustrates your results:
– A bar graph makes for easy comparisons
– A pie chart is best for seeing how something is divided among different groups
Analyzing and illustrating your survey results is fast and simple to do with Zoomerang. In just a few clicks you can graph survey results or apply cross-tabulations, filters, and comparison reports. With Zoomerang you can quickly and easily create a survey results graph directly from a question—even with a filter or cross-tabulation applied—and output it to PowerPoint or a PDF making it easy to share information with key stakeholders.
For more information on how to get the most from your survey report and improve the way you analyze surveys be sure to read “10 Tips to Get the Most out of Survey Reporting”