Employees are the greatest asset of any organization and valuing their issues, thoughts and opinions can provide needed insights into organizational performance. Employee Opinion Surveys are a simple, cost-effective investment which builds a sense of commitment from employees, and can go a long way in creating satisfied employees leading to satisfied customers and ensuring long term success.
Towers Perrin carried out a global survey which included data gathered from opinion surveys of over 664,000 employees from over 50 companies around the world, representing a range of industries and sizes. The survey compared the financial performance of organizations with a highly-engaged workforce to their peers with a less-engaged workforce, over a 12 month period. The results indicated a significant difference in bottom-line results in companies with highly-engaged employees when compared with companies with low levels of employee engagement. Most noticeable was the 52% gap in the performance improvement in operating income over the year between companies with highly-engaged employees versus companies whose employees had low engagement scores. Companies with high levels of employee engagement improved 19% in operating income while companies with low levels of employee engagement declined 32% over the study period.
A recent report from MacLeod Review, Engaging for Success: Enhancing Performance Through Employee Engagement, explains that while employee engagement is not a science, the use of survey tools allow levels of ‘engagement’ within an organization to be measured. Being in constant touch with employees through opinion surveys and acting upon the data gathered can lead to significant results including:
– Increasing employee and company productivity by identifying and removing obstacles
– Improve the retention levels in the company
– Assisting in managing and incorporating change in the company
– Improving communication and understanding of employee’s issues & expectations
Keep in mind that simply doing a survey and publishing the results is not the same as an engagement strategy; measuring engagement is simply a tool to allow you to find out how engaged your people are. While there’s no ‘one size fits all’ tool for making sure staff are engaged, issues like tracking employee opinion and getting input directly from employees are very important, regardless of the organization size.