IT Market Research Surveys

September 18, 2009


Information Technology Surveys

The latest quarterly report from First Research reveals the US information technology (IT) industry includes about 95,000 companies that generate about $175 billion in annual revenue and the average annual revenue per employee is close to $160,000.

Information Technology departments are always looking for ways to make more efficient use of an organization’s computer systems. Historically, it has been extremely difficult for researchers to confidently survey a sample population of IT professionals because of fraudulent survey respondents. In fact, more than 40% of online IT panels contain survey takers who are not really in IT. 

Finding a target audience of IT professionals for survey deployment does not have to be the hassle it was in the past. ZoomPanel Tech is a stand-alone panel of IT Pros & Developers who are profiled on over 120 specialties giving you direct access to IT decision makers, those who drive budgets in Enterprise and Medium-sized organizations. ZoomPanel Tech is a revolutionary new B2B panel that certifies its survey takers as IT professionals through a rigorous screening process that rejects over 50% of potential survey panelists. The quality of the survey respondents is so high, access rates come in consistently around an impressive 40%.

According to Baseline the Top 10 Trends in IT for 2009 are:

1. Software as a Service (SaaS)

2. Virtualization

3. Enterprise Mobility

4. Energy-Efficient Data centers

5. Security, Risk and Compliance

6. Social Networking

7. Web 2.0

8. Document Management and E-Discovery

9. Project Management and Project Portfolio Management

10. Web and Video Collaboration

To gain the IT insights you need on the Top 10 Trends and beyond, Zoomerang offers the best all-around IT survey solution to quickly and easily create, deploy and analyze your technology-focused research.  Zoomerang allows you to have the confidence you need in your online IT Market Research studies, helping you stay competitive with accurate market research on technology.

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What’s Your Online Security IQ?

February 25, 2009



F-Secure, the global leader in providing security as a service through Internet Service Providers and mobile operators, recently announced the results from its annual Online Well-being Survey conducted using Zoomerang. The study questioned Internet users worldwide on the respondents ‘security IQ’—their knowledge of online security issues.

 The majority of respondents—92% across all the countries, and 90% in the US—said they have security software installed on their computers. At the same time, only 21% of all the respondents and 14% of US respondents knew that antivirus definitions need to be updated multiple times per day. This indicates that a large population of users may have a false sense of online security, even though 67% of all respondents and 76% of US respondents stated they were aware antivirus alone couldn’t keep them safe. In addition, almost 90% knew that they can get infected by visiting a malicious website, even if they don’t download anything.


The results also revealed that people rely on their security software for online safety and secure websites to ensure the safety of their online shopping and banking. Surprisingly, only 20% of respondents across all countries and 15% of US respondents realize that appropriate online behavior on their own part also plays a big role in online security.


I think the results of this Zoomerang study show how important personal responsibility is when it comes to your life online. In the end, security tools are only as good as you let them be.

Space Junk

February 18, 2009



A communications satellite belonging to US company Iridium collided with a defunct Russian military satellite on February 12, 2009. According to NASA the satellites crashed into each other in an unprecedented collision, creating clouds of space debris which pose a slight risk to the International Space Station. The chief of Russia’s Mission Control says clouds of debris from the collision will circle Earth and threaten numerous satellites and the Federal Aviation Administration has received numerous reports of falling debris across Texas.


The image above is a computer-generated artist’s impression of the space debris currently orbiting the earth and you can view another impressive image at the MSNBC PhotoBlog. In researching this topic I also came across some interesting facts at the CBC website that helps put  this recent event in perspective:


600 – Pieces of debris estimated to have been released into space in the collision between the U.S. communications group Iridium Satellite LLC and a Russian Cosmos-2251 military satellite.


900 – Number of pieces of debris created when China destroyed its Fengyun 1-C satellite in January 2007.


100 years – Approximate amount of time debris in orbits that are more than 621 miles above the Earth’s surface will continue to travel around the Earth. Debris travelling in orbits below 372 miles falls to Earth after several years. At altitudes below 248 miles, the debris is likely to fall to Earth before it has even been detected or identified.


One in one trillion – Odds that a person will be struck and injured by a piece of space debris, according to the Center for Orbital and Reentry Debris Studies.


Here is one last fact to ponder: the earth is estimated to be 4.5 billion years old and it has been a mere 51 years since the launch of Sputnik.


You’ll have to excuse me now; my cell phone is ringing…..


Take our 4 question Space Survey – It will take less than one minute!

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Web 2.0 Business Models Presentation

February 6, 2009


As a follow-up to my previous Web 2.0 In Business Survey post I came across an interesting presentation on Web 2.0 that I wanted to share. I think it offers a good overview on defining and implementing Web 2.0 technologies.

Web 2.0 In Business Survey Report

February 2, 2009


I recently came across a report by The McKinsey Quarterly which gives some interesting insight into how Web 2.0 technologies are viewed by businesses.


Over 50% of the executives surveyed said they were pleased with the results of their investments; however the early movers were much more satisfied than those that started out later. The general consensus was that the majority of respondents wished they had started Web 2.0 a lot earlier. Of all the Web 2.0 technologies, web services seemed to be the most popular with collective intelligence and peer-to-peer networking coming in a close second.


A breakdown by industry showed that Retail and Hi-tech are the front-runners when it comes to future plan in Web 2.0 investments. In the Region category, India leads the pack with an 80% of respondents stating that they have plans to implement Web 2.0 technologies over the next year.


Another interesting observation was the end use for these technologies. 70% of the respondents said they use it for interfacing with customers, 51% use it to interface with suppliers and partners and 75% for managing collaboration internally.


How Businesses Are Using Web 2.0: A McKinsey Global Survey” was an interesting read, and I am looking forward to future reports.

Online Retailers Updating Websites To Drive More Traffic And Sales

January 26, 2009


 According to Internet Retailer’s latest monthly survey, online merchants are making site optimization a top priority. The study revealed that 49.9% of merchants have rolled out a new site design in the past year, including 26.6% in the last six months and 13.3% within 90 days.


The retailers are also focused on redesigning their web sites to achieve speedier navigation and faster performance as well as creating interactive page treatments and adding video, customer reviews and other advanced features. Improved site optimization is the top priority for 72.9% of merchants, followed by clearly organized home, category and product pages at 62.4%, better navigation at 49.4%, improved site search at 47.1% and faster checkout at 40%.


The Internet Retailer survey also finds that 43.3% of merchants will update their e-commerce sites with video this year, followed by 40% with personalized product recommendations, 36.7% with customer reviews and ratings, and 35% with product configuration tools.


By taking a more business-oriented approach to web site design, 81.7% of merchants also expect their latest redesign to attract a higher number of visitors and shoppers, compared with 76.7% that anticipate higher sales, 66.7% a higher sales conversion, 50% improved customer service and 48.3% better multi-channel sales.


One feature I always like to see on any e-commerce sites is customer reviews and ratings so I am glad to see more online retailers will be including and expanding those. I am always interested in hearing feedback on products and services from those with experience to help me make a better informed decision.

Recent World Online Survey Shows Chinese Spend Most Time Online, Americans Come In Fifth

January 21, 2009


A recent article at the Huffington Post reveals the results of a survey of more than 27,000 web users in 16 countries.  When asked “What percent of your leisure time do you spend on the internet,” the results were as follows:


China 44%

South Korea 40%

Japan 38%

Italy 31%

US 30%

Australia 29%

Spain 29%

Canada 28%

UK 28%

France 28%

Germany 23%

Norway 22%

Netherlands 19%

Sweden 18%

Finland 16%

Denmark 15%


There were also some interesting results when asked about online socializing:


On average across all countries, respondents had 17 online friends


The average across all countries was 60% having met online friends face-to-face


The article also compared respondents’ faith in traditional versus online media and shows national differences.


I was quite surprised to learn that of the 16 countries surveyed, the UK is the least trusting of the information in its newspapers, with only 23% counting newspapers as highly trusted – roughly the same fraction who considered the Wikipedia site as highly trusted.  


I would have thought at least three other countries on the list would hold that position, I’m pretty confident about which country’s print media I would trust the least.