Twitter Surveys – Use Twitter to Tweet Your Survey

December 1, 2009

 

The latest statistics from The Pew Internet & American Life Project’s Twitter and Status Updating (Fall 2009 Report) show that 19% of U S internet users (about one in five Americans) are actively posting updates about themselves using Twitter and other similar service. The latest estimates released by comScore put Twitter’s usage at 58.4 million unique worldwide visitors while eMarketer estimates Twitter will have 26 million domestic users in 2010.

With user numbers rapidly growing, Twitter has become an ocean of market research data just waiting to be explored. The Twitter search function allows you to quickly find mentions of products, services and companies in specific context, acting as a free repository of general and honest conversation where a wide range of information can be gathered.

To gain even more insights you can survey your Twitter followers directly and watch as your survey reaches others in the twitter community through re-tweets and hash tags. Whether you want to test out a new product concept or find out the most popular theme among your friends for a party, Zoomerang is a great tool for both personal and business surveys. You can use the Text Import feature to automatically program your survey to save you time and with Zoomerang you also have the ability to view real-time results of your survey as well as share survey results on your website or blog with friends, colleagues and site visitors.

5 ideas for a Twitter Survey

1. Gather opinions on current events 

2. Get feedback about a recent webinar or podcast

3. Learn what tools people are using to promote their business

4. Ask your friends about their favorite apps

5. Collect feedback on events and conferences

For additional Twitter tips and suggestions be sure to read Chris Brogan’s 50 Ideas on Using Twitter for Business and Select Courses’ 100 Tips, Tools, and Resources for Twitter Research.

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Zoomerang’s Survey Tip Of The Day On Twitter – Weekly Update 11/25/09

November 25, 2009

Zoomerang has a wealth of information available to help you collect the actionable data you need and analyze the results. You can find a new Zoomerang Survey Tip each day on Twitter which are designed to help make your survey experience a success.

To help keep you up to date, I have compiled the survey tips from the last week for easier reference and I will be posting an update weekly.

– Use Tag Clouds to easily quantify open-ended survey responses is easy – Just drag & drop words and phrases into tag lists

– A quick survey on a how to handle a difficult business question generates responses that can be directly put into practice

– Resist the urge to code/track employee surveys – When it’s discovered (and it will be) you will have reinforced distrust

– Prevent duplication of efforts and list fatigue – Coordinate efforts with colleagues using Zoomerang Enterprise

– Rather than cramming every Q you have into a single customer sat survey, do multiple surveys throughout the year on different topics

You can find compiled lists of the previous Survey Tip of the Days as well as additional online survey tips and suggestions here at the Zoomerang blog as well as links to helpful Zoomerang tutorials and Zoomerang webinars.

Be sure to follow Zoomerang on Twitter if you would like to view the Survey Tip each day. You can also add the Zoomerang blog to your RSS feed or bookmark the site to get the weekly recap. If you have any survey tips you would like to share leave me a comment or send me an email, Zoomerang is all about sharing knowledge.

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Zoomerang’s Survey Tip Of The Day On Twitter – Weekly Update 11/18/09

November 18, 2009

Zoomerang has a wealth of information available to help you collect the actionable data you need and analyze the results. You can find a new Zoomerang Survey Tip each day on Twitter which are designed to help make your survey experience a success.

To help keep you up to date, I have compiled the survey tips from the last week for easier reference and I will be posting an update weekly.

–  If a lot of open-ended questions seem necessary, you may need to do qualitative research (i.e. focus groups) first

–  When surveying users of particular product types ensure users of current brands are represented in approximate proportions to market share

– Transition to online surveys from paper surveys easily with the Text Import feature – No more manual calculations!

–  Avoid sending survey invites Monday AM, Fridays & over the weekend to help improve response rate

–  A good sample (subset of a population) can be better than talking to everyone

You can find compiled lists of the previous Survey Tip of the Days as well as additional online survey tips and suggestions here at the Zoomerang blog as well as links to helpful Zoomerang tutorials and Zoomerang webinars.

Be sure to follow Zoomerang on Twitter if you would like to view the Survey Tip each day. You can also add the Zoomerang blog to your RSS feed or bookmark the site to get the weekly recap. If you have any survey tips you would like to share leave me a comment or send me an email, Zoomerang is all about sharing knowledge.

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Zoomerang Surveys For Salesforce

November 17, 2009

Zoomerang Surveys for Salesforce, the first integrated online survey solution for the world’s most popular CRM system, was unveiled today at the Salesforce.com® Dreamforce Global Gathering. Zoomerang Surveys for Salesforce combines the convenience and quality of the popular Zoomerang online survey solution with the power of Salesforce.com® providing a new level of customer insight to enhance sales effectiveness, improve customer satisfaction, and boost marketing return on investment. 

Zoomerang Surveys for Salesforce provides Salesforce CRM users with a fast, easy way to field high-quality surveys from within the Salesforce environment.  With this new application, Salesforce leads and contacts can be sourced for online surveys, and Zoomerang Surveys for Salesforce users will have access to a customizable dashboard where survey result metrics can be collected, shared and reviewed among collaborative teams. Since Zoomerang Surveys for Salesforce is fully integrated with Salesforce CRM, users simply sign in to their Salesforce account and run online surveys through a single tab in the Salesforce interface, with access to all of the features found in the Zoomerang online survey tool, including hundreds of pre-built survey templates and automatic import of survey questions from Word or text documents to get you started fast, unlimited questions and responses, customizable survey design, advanced survey logic, and phone support. Advanced reporting and analysis tools such as filters, cross-tabs, charting, one-click statistics, and export to Microsoft PowerPoint or Excel, also come standard. In addition, the application brings data from surveys into Salesforce, so it can be displayed in Salesforce dashboards or reports and easily shared with the team.

Sales and marketing professionals can use Zoomerang Surveys for Salesforce to:

– Optimize the success of marketing campaigns

– Improve the quality of contact records with profiling surveys

– Improve sales and marketing effectiveness through feedback in win-loss surveys

– Survey existing customers to identify customer satisfaction issues and manage these issues through Salesforce Support

Developed in collaboration with Bluewolf, a leading Salesforce.com®  partner and agile consulting firm, the solution will be available in December on the Salesforce AppExchange, where information about Zoomerang Surveys for Salesforce is now live. If you are attending the Dreamforce Global Gathering in San Francisco this week, be sure to stop by the Bluewolf booth and visit Zoomerang to be among the first to view a demonstration of Zoomerang Surveys for Salesforce.

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Digitalize Your Surveys – Online Surveys vs. Paper Surveys

November 13, 2009

Digitalize Your Surveys Online vs Paper

Online surveys make data collection and analysis an easy and efficient process. With Zoomerang’s time-saving Text Import feature you can quickly digitalize your pre-existing paper survey templates, saving you the time and effort involved to re-create them online. Zoomerang’s Text Import feature makes the transition to online surveys from paper surveys seamless, enabling users to import surveys from Word or Text files and have the survey automatically programmed in a matter of seconds.

Advantages of online surveys over paper include:

Cost: Online surveys are less expensive than paper surveys – there are no paper, printing, postage, telephone or interviewer costs

Speed: Online surveys offer instantaneous distribution of your survey and the real-time accumulation and tabulation of results allows for immediate survey data analysis

Efficiency: Online surveys facilitate repeat deployments of the same survey at any time in the future – particularly useful for trend analysis

Anonymity: Online surveys can offer survey respondents complete anonymity thereby increasing the chances of getting honest and frank input from respondents.

More Thorough Responses: Online surveys can be taken where and when the respondent chooses, providing them the opportunity for a more considered reply  

Use of Skip Logic: Online surveys allow Skip Logic to be used. This feature prevents confusion and annoyance, and also provides quicker progression through the survey

Randomization of Answers: Online surveys allow for randomized answer choices reducing order bias.  When answers to a multiple-choice question are re-arranged randomly every time the question is accessed skewed results due to respondents always clicking the first choice are avoided

Environmentally Friendly: Online surveys are more eco-friendly than paper surveys since they do not use paper

With that being said, paper surveys still remain valuable and should not to be discounted. Online and offline methods of data collection can be combined if paper methods are necessary for some of the respondents. The data from those who can be reached only via mail, in person, or by telephone can be manually entered so that all your survey results are captured, reviewed, and analyzed together.

For more information on using Zoomerang’s Text Import feature be sure to view the how-to video “Import Your Survey From Word or Text

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Zoomerang’s Survey Tip Of The Day On Twitter – Weekly Update 11/11/09

November 11, 2009

Twitter Logo 34

Zoomerang has a wealth of information available to help you collect the actionable data you need and analyze the results. You can find a new Zoomerang Survey Tip each day on Twitter which are designed to help make your survey experience a success.

To help keep you up to date, I have compiled the survey tips from the last week for easier reference and I will be posting an update weekly.

–  Use Categorical survey questions when the answers are categories and each response must fall into exactly one of them

–  Dig deeper into your data – Apply a filter and analyze a subset of your respondents

– Not all surveys are created equal-Poorly written or targeting to the wrong audience will produce inaccurate results

–  When concept testing (i.e. product enhancement or a new offering) send a survey to two segments – a portion of your customers and a portion of your prospects

–  Be sure your Medical or Healthcare related surveys are HIPAA compliant

You can find compiled lists of the previous Survey Tip of the Days as well as additional online survey tips and suggestions here at the Zoomerang blog as well as links to helpful Zoomerang tutorials and Zoomerang webinars.

Be sure to follow Zoomerang on Twitter if you would like to view the Survey Tip each day. You can also add the Zoomerang blog to your RSS feed or bookmark the site to get the weekly recap. If you have any survey tips you would like to share leave me a comment or send me an email, Zoomerang is all about sharing knowledge.

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Customizing your Survey

November 9, 2009

 

ZoomerangSlogan

Customizing your survey is a great way to get respondents more familiar with your organization’s logo, to increase your survey response rate, and to stand out from the crowd.

Two of the easiest ways to customize your survey are within the survey itself and you can even make these changes to a survey you’ve already deployed:

Add your logo to the title – When you are creating or editing your survey, click Edit Title at the top of the survey. Add your organization’s logo under the Add image to title section of this page. Once you find the file on your computer and click Upload, just choose the orientation of the image- above, below, or to the left or right of your survey title.

Choose a design theme that matches – The bars between your questions are blue by default. If blue doesn’t blend with your image, just change the color with the drop down menu on the top left of the screen you see when creating/editing your survey. Zoomerang offers blue, black, red, green, yellow, and white bars. If you are feeling really colorful try a theme like “Oceanic Aqua” or “Mechanical Violet” that also changes the background color of your survey.

Advanced Customization Tips

There are additional pages, outside of the survey itself, that you can customize with the formatting toolbar in order to change text formatting, create hyperlinks, or insert images. You can also use HTML tags to add custom branding on other pages.

The Online Survey Email Invitation: If you are sending to your own list of email addresses (not purchasing respondents from Zoomerang), this is most likely the first time your recipients will read about your survey. Customizing this email to say who you are and why you are asking for input not only adds a more personalized feel for the survey as a whole, but it tends to increase the response rate.

The Online Survey Web Greeting Page: You can choose whether this page will appear at the start of your survey and customize it using the formatting toolbar.

The Online Survey End Pages: These are the pages your survey respondents are directed to at the end of the survey; you can customize any of these pages with hyperlinked text and images or redirect respondents to your own website.

PowerPoint Survey Results Presentation: You can create custom charts from the Analyze Results tab and download them (with or without the corresponding data tables) to PowerPoint, which you can customize by editing the text on each slide (title on the introduction slide as well as the survey question displayed above each chart), and changing the design theme as well as the chart image and data table background, border, and other slide attributes.

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