Cool Beans –Zoomerang Launches Twitter Integration Feature

December 14, 2009

Twitter has been described as a personal news-wire service countless of times and with good reason. Whether it’s updates from friends, family, companies, school administrators, co-workers, brands, or breaking world events, the real-time aspect of sending and receiving Twitter updates is frequently being incorporated into daily life. Twitter’s demographic diversity and geographic reach (not to mention accessibility via a wide range of mobile devices) also makes it an excellent platform for short surveys, especially those requiring immediate feedback.

Zoomerang’s Twitter Integration feature enables you to automatically post a tweet of your survey (including URL) right from the Zoomerang Survey Launch page. By pre-formatting announcements that allow up to 140 characters Zoomerang’s Twitter Integration Feature acts as a Twitter client for your survey, making it a fast and easy way to tweet a respondent request along with the survey URL directly to your followers instantly upon survey deployment.

When you tweet your survey you will also be reaching far beyond your Twitter followers. Along with generous retweets, including keyword hashtags in your survey description will help your survey tweet go viral across the Twitterverse and beyond: In addition to the traditional Google search results, Google Search Appliance is now providing results from Twitter and Bing has also begun indexing tweets.

As social media is becoming a more integral factor to the overall market research feedback loop, Zoomerang subscribers can use URL parameters to segment survey deployments in order to easily segment specific survey groups or targeted deployments. By using a unique code for each audience, Zoomerang subscribers can determine how respondents to a MySpace survey, Facebook poll or Twitter survey compared to respondents in a control group.

Whether you are deploying a short customer satisfaction survey, gathering event feedback, surveying students regarding a school issue or interested in visitor feedback on your blog or website, posting your survey on Twitter can quickly bring you a world of actionable data and by using Zoomerang’s Twitter Integration the online survey process has become even more efficient.

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Twitter Surveys – Use Twitter to Tweet Your Survey

December 1, 2009

 

The latest statistics from The Pew Internet & American Life Project’s Twitter and Status Updating (Fall 2009 Report) show that 19% of U S internet users (about one in five Americans) are actively posting updates about themselves using Twitter and other similar service. The latest estimates released by comScore put Twitter’s usage at 58.4 million unique worldwide visitors while eMarketer estimates Twitter will have 26 million domestic users in 2010.

With user numbers rapidly growing, Twitter has become an ocean of market research data just waiting to be explored. The Twitter search function allows you to quickly find mentions of products, services and companies in specific context, acting as a free repository of general and honest conversation where a wide range of information can be gathered.

To gain even more insights you can survey your Twitter followers directly and watch as your survey reaches others in the twitter community through re-tweets and hash tags. Whether you want to test out a new product concept or find out the most popular theme among your friends for a party, Zoomerang is a great tool for both personal and business surveys. You can use the Text Import feature to automatically program your survey to save you time and with Zoomerang you also have the ability to view real-time results of your survey as well as share survey results on your website or blog with friends, colleagues and site visitors.

5 ideas for a Twitter Survey

1. Gather opinions on current events 

2. Get feedback about a recent webinar or podcast

3. Learn what tools people are using to promote their business

4. Ask your friends about their favorite apps

5. Collect feedback on events and conferences

For additional Twitter tips and suggestions be sure to read Chris Brogan’s 50 Ideas on Using Twitter for Business and Select Courses’ 100 Tips, Tools, and Resources for Twitter Research.

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Zoomerang Surveys For Salesforce

November 17, 2009

Zoomerang Surveys for Salesforce, the first integrated online survey solution for the world’s most popular CRM system, was unveiled today at the Salesforce.com® Dreamforce Global Gathering. Zoomerang Surveys for Salesforce combines the convenience and quality of the popular Zoomerang online survey solution with the power of Salesforce.com® providing a new level of customer insight to enhance sales effectiveness, improve customer satisfaction, and boost marketing return on investment. 

Zoomerang Surveys for Salesforce provides Salesforce CRM users with a fast, easy way to field high-quality surveys from within the Salesforce environment.  With this new application, Salesforce leads and contacts can be sourced for online surveys, and Zoomerang Surveys for Salesforce users will have access to a customizable dashboard where survey result metrics can be collected, shared and reviewed among collaborative teams. Since Zoomerang Surveys for Salesforce is fully integrated with Salesforce CRM, users simply sign in to their Salesforce account and run online surveys through a single tab in the Salesforce interface, with access to all of the features found in the Zoomerang online survey tool, including hundreds of pre-built survey templates and automatic import of survey questions from Word or text documents to get you started fast, unlimited questions and responses, customizable survey design, advanced survey logic, and phone support. Advanced reporting and analysis tools such as filters, cross-tabs, charting, one-click statistics, and export to Microsoft PowerPoint or Excel, also come standard. In addition, the application brings data from surveys into Salesforce, so it can be displayed in Salesforce dashboards or reports and easily shared with the team.

Sales and marketing professionals can use Zoomerang Surveys for Salesforce to:

– Optimize the success of marketing campaigns

– Improve the quality of contact records with profiling surveys

– Improve sales and marketing effectiveness through feedback in win-loss surveys

– Survey existing customers to identify customer satisfaction issues and manage these issues through Salesforce Support

Developed in collaboration with Bluewolf, a leading Salesforce.com®  partner and agile consulting firm, the solution will be available in December on the Salesforce AppExchange, where information about Zoomerang Surveys for Salesforce is now live. If you are attending the Dreamforce Global Gathering in San Francisco this week, be sure to stop by the Bluewolf booth and visit Zoomerang to be among the first to view a demonstration of Zoomerang Surveys for Salesforce.

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Customizing your Survey

November 9, 2009

 

ZoomerangSlogan

Customizing your survey is a great way to get respondents more familiar with your organization’s logo, to increase your survey response rate, and to stand out from the crowd.

Two of the easiest ways to customize your survey are within the survey itself and you can even make these changes to a survey you’ve already deployed:

Add your logo to the title – When you are creating or editing your survey, click Edit Title at the top of the survey. Add your organization’s logo under the Add image to title section of this page. Once you find the file on your computer and click Upload, just choose the orientation of the image- above, below, or to the left or right of your survey title.

Choose a design theme that matches – The bars between your questions are blue by default. If blue doesn’t blend with your image, just change the color with the drop down menu on the top left of the screen you see when creating/editing your survey. Zoomerang offers blue, black, red, green, yellow, and white bars. If you are feeling really colorful try a theme like “Oceanic Aqua” or “Mechanical Violet” that also changes the background color of your survey.

Advanced Customization Tips

There are additional pages, outside of the survey itself, that you can customize with the formatting toolbar in order to change text formatting, create hyperlinks, or insert images. You can also use HTML tags to add custom branding on other pages.

The Online Survey Email Invitation: If you are sending to your own list of email addresses (not purchasing respondents from Zoomerang), this is most likely the first time your recipients will read about your survey. Customizing this email to say who you are and why you are asking for input not only adds a more personalized feel for the survey as a whole, but it tends to increase the response rate.

The Online Survey Web Greeting Page: You can choose whether this page will appear at the start of your survey and customize it using the formatting toolbar.

The Online Survey End Pages: These are the pages your survey respondents are directed to at the end of the survey; you can customize any of these pages with hyperlinked text and images or redirect respondents to your own website.

PowerPoint Survey Results Presentation: You can create custom charts from the Analyze Results tab and download them (with or without the corresponding data tables) to PowerPoint, which you can customize by editing the text on each slide (title on the introduction slide as well as the survey question displayed above each chart), and changing the design theme as well as the chart image and data table background, border, and other slide attributes.

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Shopping Cart Abandonment Survey Results

October 12, 2009

 

Shopping Cart Abandonment Survey

The National Retail Federation expects 2009 U S holiday sales to fall 1% this year to $437.6 billion, a time when 38% of consumers said they plan on doling more online shopping this year compared to last year. The most recent Coremetrics Benchmark Industry Report for U S Retail shows that the shopping cart conversion rate has dropped 3.44% over the previous annual benchmark report.

To gain insight into the reasons behind shopping cart abandonment, Zoomerang recently conducted an online survey with U S shoppers for specific details on what it takes for them to complete their online purchases. The survey results revealed the following factors as having a substantial impact on shopping cart abandonment:

No Free Shipping / Shipping Cost Confusion – 74% of online shoppers said that the cost of shipping was the #1 reason for NOT completing a purchase online 

Lack of Payment Options – After credit cards, 21% of online shoppers preferred to pay through PayPal – which was even a more popular method than paying with their atm/debit cards

Bad Product Reviews – 82% said they would rather purchase a product from an unknown brand with high/positive reviews over a well known brand with negative reviews

No Money Back Guarantees / Tough Return Policy – 60% said that they would rather purchase a product from an unknown brand with a money back guarantee over a well known brand without a money back guarantee

No Coupons – 47% of online shoppers search for online coupons before completing their online purchases

Offering a safe and quick check out process with available products, photos and cart edit options are the basic foundation of a functional website shopping cart.  By directly addressing consumers concerns, you can take the necessary actions to decrease your shopping cart abandonment rate and help push those shopping carts through the check-out process – especially over this upcoming holiday season.

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Ask Globally, Speak Locally

October 9, 2009

 

Global Surveys

We are all only a few mouse clicks away from reaching a global customer base: they don’t call it the World Wide Web for nothing. According to the World Almanac, 92% of the world’s population are not native-English users. If your market research and marketing efforts are focusing on one language you are missing out on a huge opportunity. In fact, over 400 Million opportunities.

The number of online users in Europe is expected to reach more than 200 Million according to a report released by Forrester Research. More than 40 Million new, regular internet users will materialize in France and Italy over the next few years. Italy will experience the most dramatic growth, reaching 68% online penetration. France already has 64% of its population online. Internet penetration in Scandinavia has reached 70%. Germany will increase to about 50 Million regular users (70% of its population).

With customers in over 200 countries, Zoomerang has long recognized the importance of supporting non-English speaking survey takers. Zoomerang customers are offered the ability to reach survey-takers in over 40 languages, enabling the collection of valuable data and insights to retrieve more accurate global data.

Zoomerang Skip Logic allows you to target in local languages so that you can create one survey for multiple language groups and return one set of results. The first question in the survey asks the recipient to select the country in which they live. The answers are in the appropriate language, so that the respondents select from “I live in the UK” or “Je demeurer en France” etc. The response to this question moves them to the appropriate language group for the balance of the survey.

Using the Skip Logic feature targeting several languages also makes it is easier than ever for global companies, such as Zoomerang customer DuPont (Spain), to conduct HR surveys. Using Zoomerang Skip Logic, DuPont was able to survey employees across Europe, collecting global feedback using one simple tool in multiple languages such as English, French, Dutch, German, Italian and Spanish. Other global Zoomerang customers such as Johnson & Johnson, Poland used the tool in their native Polish to swiftly and easily collect key information for their Human Resources department.

The Oxford University Press defines global marketing as “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives”. The nature of the internet means businesses now have a truly global reach so when a company becomes a global marketer it views the world as one market. With over 40 online survey language options available, Zoomerang makes it easier to gather feedback from all points across the global market.

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Hispanic Market Research

October 2, 2009

 

Hispanic Market Research

Hispanics represent the nation’s largest and fastest growing minority group. As their buying power nears $1 trillion, Hispanics living in the United States wield a powerful influence on the American consumer economy. They are young, they are many, they have money to spend and they enjoy spending it.

If you’re not effectively marketing your product or service to this group, you might not be reaching a target market of over 40 million consumers:

– A U.S. Department of Labor survey on U S consumer expenditures says that in 2005 (the latest year surveyed) Hispanic households spent more on cellular phone services than all other US ethnic groups

– General Mills substantial increase in allocation of marketing dollars to the Hispanic consumer is already being reflected in a sales increase to Hispanic customers (+6% in 2008 and +10% so far in 2009). For specific product categories like granola bars Hispanic market growth has been 14% vs. 9% in the general market

–  A multiplatform campaign from Toyota aimed at selling the brand’s Tundra pickup to Hispanics who, consumer research showed, bought mostly domestic pickups. The campaign got results – the Toyota Tundra rose in market share among Hispanics from 9% to 16% from December 2006 to December 2008, a time period in which full-size pickups were losing market share overall.

The best consumer is a motivated consumer, and the Hispanic market has shown to be an eager audience to engage long term with brands they have come to trust. Hispanic consumers have repeatedly shown:

– They prefer brands and products endorsed by someone they trust

– They like to receive information in a variety of different ways (Print, video, on-line and at events)

– They are interested in knowing how a product or service application will improve their lives here and/or the lives of relatives

– They have a tendency to be more responsive to brands that wrap product messages in an educational context

– If they find out something of value, they want to share it with family and friends

Zoomerang makes it easy to discover the trends, behaviors and composition of the Hispanic market. By conducting Hispanic customer surveys you will gain insights into Hispanic product and market trends, opportunities, projections, demographics, sales and marketing strategies, segmentation, size, and growth in the US and global markets.

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