New Premium Feature – Add Parameters to Your Survey Link

December 21, 2009

Zoomerang Premium subscribers now have the option to pass respondent data through the survey URL to capture pre-collected information about your respondents, such as their job function or geographical region, or track additional information about your respondents, such as the website where they clicked the link to take the survey, without needing to ask for this information in the survey.

After you define parameters and launch the survey, you can customize the survey link with unique values for each parameter. When someone clicks the link to access the survey, the parameter value you entered into the survey link will display as the respondent’s answer to the hidden question in your results. Each parameter will display in your results as a hidden question and the unique values you enter for each parameter will display as the responses to that hidden question.

For example: If you want to post a survey on Facebook, MySpace, and Twitter, you can track which site the respondent clicked the link to take your survey. Once you define the parameter and launch the survey, you can include the name of each site in the link you post in each location to help you identify and create reports based on where the respondent accessed your survey.

In addition, once your Zoomerang Premium subscription is mapped to your Salesforce.com account, you can generate Hidden Questions to display in your survey results:

– When you map Salesforce campaign member information to Zoomerang as you deploy a survey to a Salesforce campaign

– When you pass data through the generic survey link as you deploy a survey using the web deployment option:

    – Each parameter you define will display in your results as a hidden question (with the Hidden Question Label you entered)

   – The unique values you entered for each parameter will display as the responses to that hidden question

   – When someone clicks a link to take the survey, the unique parameter value you entered will be captured as the respondent’s response to that hidden question

Respondent data associated with your hidden questions will display (in green boxes to differentiate them from the questions) at the end of your survey questions from the Analyze Results tab similar to the responses to open-ended survey questions.


Zoomerang’s Survey Tip Of The Day On Twitter – Weekly Update 12/16/09

December 16, 2009

 

Zoomerang has a wealth of information available to help you collect the actionable data you need and analyze the results. You can find a new Zoomerang Survey Tip each day on Twitter which are designed to help make your survey experience a success.

To help keep you up to date, I have compiled the survey tips from the last week for easier reference and I will be posting an update weekly.

– Use a different color and/or font to make instructions distinct from questions – Your survey will be easier to follow

– Estimate the time to complete for your respondents – Respondents can complete 5 closed-ended questions per minute and 2 open-ended questions per minute on average

Use Tag Clouds to turn a category or tag list of written answers (open-ended response) into a graph

– Place mobile survey keyword codes in ads, in stores, or on coupons & watch real-time results online

You can find compiled lists of the previous Survey Tip of the Days as well as additional online survey tips and suggestions here at the Zoomerang blog as well as links to helpful Zoomerang tutorials and Zoomerang webinars.

Be sure to follow Zoomerang on Twitter if you would like to view the Survey Tip each day. You can also add the Zoomerang blog to your RSS feed or bookmark the site to get the weekly recap. If you have any survey tips you would like to share leave me a comment or send me an email, Zoomerang is all about sharing knowledge.


Zoomerang’s Survey Tip Of The Day On Twitter – Weekly Update 12/09/09

December 9, 2009

Zoomerang has a wealth of information available to help you collect the actionable data you need and analyze the results. You can find a new Zoomerang Survey Tip each day on Twitter which are designed to help make your survey experience a success.

To help keep you up to date, I have compiled the survey tips from the last week for easier reference and I will be posting an update weekly.

– Survey your blog subscribers to help develop more engaged readers and a higher quality subscriber list

– Employee surveys can help reveal where resources are being utilized most effectively to help reduce redundancies

– Select respondent samples that are representative of the population AND who have the knowledge to answer the questions

– When tweeting your survey keep the survey description under 98 characters to allow enough room for the URL & retweets

– Gather feedback regarding specific services currently on the market with a Service Evaluation Survey

You can find compiled lists of the previous Survey Tip of the Days as well as additional online survey tips and suggestions here at the Zoomerang blog as well as links to helpful Zoomerang tutorials and Zoomerang webinars.

Be sure to follow Zoomerang on Twitter if you would like to view the Survey Tip each day. You can also add the Zoomerang blog to your RSS feed or bookmark the site to get the weekly recap. If you have any survey tips you would like to share leave me a comment or send me an email, Zoomerang is all about sharing knowledge.


Zoomerang’s Survey Tip Of The Day On Twitter – Weekly Update 12/02/09

December 2, 2009

 

Zoomerang has a wealth of information available to help you collect the actionable data you need and analyze the results. You can find a new Zoomerang Survey Tip each day on Twitter which are designed to help make your survey experience a success.

To help keep you up to date, I have compiled the survey tips from the last week for easier reference and I will be posting an update weekly.

–  Do an advertising effectiveness survey first and spend your budget wisely

–  Integrate feedback data with transactional & financial data to help identify the actions that really make a difference

– Use Skip Logic to target several languages in order to return one set of survey results

–  Customize your survey – Choose a template design color theme that matches your image/logo

–  Integrate feedback & CRM to automate deployment of event-driven surveys & to personalize content

You can find compiled lists of the previous Survey Tip of the Days as well as additional online survey tips and suggestions here at the Zoomerang blog as well as links to helpful Zoomerang tutorials and Zoomerang webinars.

Be sure to follow Zoomerang on Twitter if you would like to view the Survey Tip each day. You can also add the Zoomerang blog to your RSS feed or bookmark the site to get the weekly recap. If you have any survey tips you would like to share leave me a comment or send me an email, Zoomerang is all about sharing knowledge.

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Zoomerang’s Survey Tip Of The Day On Twitter – Weekly Update 11/25/09

November 25, 2009

Zoomerang has a wealth of information available to help you collect the actionable data you need and analyze the results. You can find a new Zoomerang Survey Tip each day on Twitter which are designed to help make your survey experience a success.

To help keep you up to date, I have compiled the survey tips from the last week for easier reference and I will be posting an update weekly.

– Use Tag Clouds to easily quantify open-ended survey responses is easy – Just drag & drop words and phrases into tag lists

– A quick survey on a how to handle a difficult business question generates responses that can be directly put into practice

– Resist the urge to code/track employee surveys – When it’s discovered (and it will be) you will have reinforced distrust

– Prevent duplication of efforts and list fatigue – Coordinate efforts with colleagues using Zoomerang Enterprise

– Rather than cramming every Q you have into a single customer sat survey, do multiple surveys throughout the year on different topics

You can find compiled lists of the previous Survey Tip of the Days as well as additional online survey tips and suggestions here at the Zoomerang blog as well as links to helpful Zoomerang tutorials and Zoomerang webinars.

Be sure to follow Zoomerang on Twitter if you would like to view the Survey Tip each day. You can also add the Zoomerang blog to your RSS feed or bookmark the site to get the weekly recap. If you have any survey tips you would like to share leave me a comment or send me an email, Zoomerang is all about sharing knowledge.

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Zoomerang’s Survey Tip Of The Day On Twitter – Weekly Update 11/18/09

November 18, 2009

Zoomerang has a wealth of information available to help you collect the actionable data you need and analyze the results. You can find a new Zoomerang Survey Tip each day on Twitter which are designed to help make your survey experience a success.

To help keep you up to date, I have compiled the survey tips from the last week for easier reference and I will be posting an update weekly.

–  If a lot of open-ended questions seem necessary, you may need to do qualitative research (i.e. focus groups) first

–  When surveying users of particular product types ensure users of current brands are represented in approximate proportions to market share

– Transition to online surveys from paper surveys easily with the Text Import feature – No more manual calculations!

–  Avoid sending survey invites Monday AM, Fridays & over the weekend to help improve response rate

–  A good sample (subset of a population) can be better than talking to everyone

You can find compiled lists of the previous Survey Tip of the Days as well as additional online survey tips and suggestions here at the Zoomerang blog as well as links to helpful Zoomerang tutorials and Zoomerang webinars.

Be sure to follow Zoomerang on Twitter if you would like to view the Survey Tip each day. You can also add the Zoomerang blog to your RSS feed or bookmark the site to get the weekly recap. If you have any survey tips you would like to share leave me a comment or send me an email, Zoomerang is all about sharing knowledge.

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Zoomerang Surveys For Salesforce

November 17, 2009

Zoomerang Surveys for Salesforce, the first integrated online survey solution for the world’s most popular CRM system, was unveiled today at the Salesforce.com® Dreamforce Global Gathering. Zoomerang Surveys for Salesforce combines the convenience and quality of the popular Zoomerang online survey solution with the power of Salesforce.com® providing a new level of customer insight to enhance sales effectiveness, improve customer satisfaction, and boost marketing return on investment. 

Zoomerang Surveys for Salesforce provides Salesforce CRM users with a fast, easy way to field high-quality surveys from within the Salesforce environment.  With this new application, Salesforce leads and contacts can be sourced for online surveys, and Zoomerang Surveys for Salesforce users will have access to a customizable dashboard where survey result metrics can be collected, shared and reviewed among collaborative teams. Since Zoomerang Surveys for Salesforce is fully integrated with Salesforce CRM, users simply sign in to their Salesforce account and run online surveys through a single tab in the Salesforce interface, with access to all of the features found in the Zoomerang online survey tool, including hundreds of pre-built survey templates and automatic import of survey questions from Word or text documents to get you started fast, unlimited questions and responses, customizable survey design, advanced survey logic, and phone support. Advanced reporting and analysis tools such as filters, cross-tabs, charting, one-click statistics, and export to Microsoft PowerPoint or Excel, also come standard. In addition, the application brings data from surveys into Salesforce, so it can be displayed in Salesforce dashboards or reports and easily shared with the team.

Sales and marketing professionals can use Zoomerang Surveys for Salesforce to:

– Optimize the success of marketing campaigns

– Improve the quality of contact records with profiling surveys

– Improve sales and marketing effectiveness through feedback in win-loss surveys

– Survey existing customers to identify customer satisfaction issues and manage these issues through Salesforce Support

Developed in collaboration with Bluewolf, a leading Salesforce.com®  partner and agile consulting firm, the solution will be available in December on the Salesforce AppExchange, where information about Zoomerang Surveys for Salesforce is now live. If you are attending the Dreamforce Global Gathering in San Francisco this week, be sure to stop by the Bluewolf booth and visit Zoomerang to be among the first to view a demonstration of Zoomerang Surveys for Salesforce.

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