Zoomerang Premium subscribers now have the option to pass respondent data through the survey URL to capture pre-collected information about your respondents, such as their job function or geographical region, or track additional information about your respondents, such as the website where they clicked the link to take the survey, without needing to ask for this information in the survey.
After you define parameters and launch the survey, you can customize the survey link with unique values for each parameter. When someone clicks the link to access the survey, the parameter value you entered into the survey link will display as the respondent’s answer to the hidden question in your results. Each parameter will display in your results as a hidden question and the unique values you enter for each parameter will display as the responses to that hidden question.
For example: If you want to post a survey on Facebook, MySpace, and Twitter, you can track which site the respondent clicked the link to take your survey. Once you define the parameter and launch the survey, you can include the name of each site in the link you post in each location to help you identify and create reports based on where the respondent accessed your survey.
In addition, once your Zoomerang Premium subscription is mapped to your Salesforce.com account, you can generate Hidden Questions to display in your survey results:
– Each parameter you define will display in your results as a hidden question (with the Hidden Question Label you entered)
– The unique values you entered for each parameter will display as the responses to that hidden question
– When someone clicks a link to take the survey, the unique parameter value you entered will be captured as the respondent’s response to that hidden question
Respondent data associated with your hidden questions will display (in green boxes to differentiate them from the questions) at the end of your survey questions from the Analyze Results tab similar to the responses to open-ended survey questions.