New Premium Feature – Add Parameters to Your Survey Link

December 21, 2009

Zoomerang Premium subscribers now have the option to pass respondent data through the survey URL to capture pre-collected information about your respondents, such as their job function or geographical region, or track additional information about your respondents, such as the website where they clicked the link to take the survey, without needing to ask for this information in the survey.

After you define parameters and launch the survey, you can customize the survey link with unique values for each parameter. When someone clicks the link to access the survey, the parameter value you entered into the survey link will display as the respondent’s answer to the hidden question in your results. Each parameter will display in your results as a hidden question and the unique values you enter for each parameter will display as the responses to that hidden question.

For example: If you want to post a survey on Facebook, MySpace, and Twitter, you can track which site the respondent clicked the link to take your survey. Once you define the parameter and launch the survey, you can include the name of each site in the link you post in each location to help you identify and create reports based on where the respondent accessed your survey.

In addition, once your Zoomerang Premium subscription is mapped to your Salesforce.com account, you can generate Hidden Questions to display in your survey results:

– When you map Salesforce campaign member information to Zoomerang as you deploy a survey to a Salesforce campaign

– When you pass data through the generic survey link as you deploy a survey using the web deployment option:

    – Each parameter you define will display in your results as a hidden question (with the Hidden Question Label you entered)

   – The unique values you entered for each parameter will display as the responses to that hidden question

   – When someone clicks a link to take the survey, the unique parameter value you entered will be captured as the respondent’s response to that hidden question

Respondent data associated with your hidden questions will display (in green boxes to differentiate them from the questions) at the end of your survey questions from the Analyze Results tab similar to the responses to open-ended survey questions.

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Zoomerang’s Survey Tip Of The Day On Twitter – Weekly Update 12/16/09

December 16, 2009

 

Zoomerang has a wealth of information available to help you collect the actionable data you need and analyze the results. You can find a new Zoomerang Survey Tip each day on Twitter which are designed to help make your survey experience a success.

To help keep you up to date, I have compiled the survey tips from the last week for easier reference and I will be posting an update weekly.

– Use a different color and/or font to make instructions distinct from questions – Your survey will be easier to follow

– Estimate the time to complete for your respondents – Respondents can complete 5 closed-ended questions per minute and 2 open-ended questions per minute on average

Use Tag Clouds to turn a category or tag list of written answers (open-ended response) into a graph

– Place mobile survey keyword codes in ads, in stores, or on coupons & watch real-time results online

You can find compiled lists of the previous Survey Tip of the Days as well as additional online survey tips and suggestions here at the Zoomerang blog as well as links to helpful Zoomerang tutorials and Zoomerang webinars.

Be sure to follow Zoomerang on Twitter if you would like to view the Survey Tip each day. You can also add the Zoomerang blog to your RSS feed or bookmark the site to get the weekly recap. If you have any survey tips you would like to share leave me a comment or send me an email, Zoomerang is all about sharing knowledge.


Cool Beans –Zoomerang Launches Twitter Integration Feature

December 14, 2009

Twitter has been described as a personal news-wire service countless of times and with good reason. Whether it’s updates from friends, family, companies, school administrators, co-workers, brands, or breaking world events, the real-time aspect of sending and receiving Twitter updates is frequently being incorporated into daily life. Twitter’s demographic diversity and geographic reach (not to mention accessibility via a wide range of mobile devices) also makes it an excellent platform for short surveys, especially those requiring immediate feedback.

Zoomerang’s Twitter Integration feature enables you to automatically post a tweet of your survey (including URL) right from the Zoomerang Survey Launch page. By pre-formatting announcements that allow up to 140 characters Zoomerang’s Twitter Integration Feature acts as a Twitter client for your survey, making it a fast and easy way to tweet a respondent request along with the survey URL directly to your followers instantly upon survey deployment.

When you tweet your survey you will also be reaching far beyond your Twitter followers. Along with generous retweets, including keyword hashtags in your survey description will help your survey tweet go viral across the Twitterverse and beyond: In addition to the traditional Google search results, Google Search Appliance is now providing results from Twitter and Bing has also begun indexing tweets.

As social media is becoming a more integral factor to the overall market research feedback loop, Zoomerang subscribers can use URL parameters to segment survey deployments in order to easily segment specific survey groups or targeted deployments. By using a unique code for each audience, Zoomerang subscribers can determine how respondents to a MySpace survey, Facebook poll or Twitter survey compared to respondents in a control group.

Whether you are deploying a short customer satisfaction survey, gathering event feedback, surveying students regarding a school issue or interested in visitor feedback on your blog or website, posting your survey on Twitter can quickly bring you a world of actionable data and by using Zoomerang’s Twitter Integration the online survey process has become even more efficient.


Zoomerang’s Survey Tip Of The Day On Twitter – Weekly Update 12/09/09

December 9, 2009

Zoomerang has a wealth of information available to help you collect the actionable data you need and analyze the results. You can find a new Zoomerang Survey Tip each day on Twitter which are designed to help make your survey experience a success.

To help keep you up to date, I have compiled the survey tips from the last week for easier reference and I will be posting an update weekly.

– Survey your blog subscribers to help develop more engaged readers and a higher quality subscriber list

– Employee surveys can help reveal where resources are being utilized most effectively to help reduce redundancies

– Select respondent samples that are representative of the population AND who have the knowledge to answer the questions

– When tweeting your survey keep the survey description under 98 characters to allow enough room for the URL & retweets

– Gather feedback regarding specific services currently on the market with a Service Evaluation Survey

You can find compiled lists of the previous Survey Tip of the Days as well as additional online survey tips and suggestions here at the Zoomerang blog as well as links to helpful Zoomerang tutorials and Zoomerang webinars.

Be sure to follow Zoomerang on Twitter if you would like to view the Survey Tip each day. You can also add the Zoomerang blog to your RSS feed or bookmark the site to get the weekly recap. If you have any survey tips you would like to share leave me a comment or send me an email, Zoomerang is all about sharing knowledge.


Zoomerang Surveys For Salesforce

November 17, 2009

Zoomerang Surveys for Salesforce, the first integrated online survey solution for the world’s most popular CRM system, was unveiled today at the Salesforce.com® Dreamforce Global Gathering. Zoomerang Surveys for Salesforce combines the convenience and quality of the popular Zoomerang online survey solution with the power of Salesforce.com® providing a new level of customer insight to enhance sales effectiveness, improve customer satisfaction, and boost marketing return on investment. 

Zoomerang Surveys for Salesforce provides Salesforce CRM users with a fast, easy way to field high-quality surveys from within the Salesforce environment.  With this new application, Salesforce leads and contacts can be sourced for online surveys, and Zoomerang Surveys for Salesforce users will have access to a customizable dashboard where survey result metrics can be collected, shared and reviewed among collaborative teams. Since Zoomerang Surveys for Salesforce is fully integrated with Salesforce CRM, users simply sign in to their Salesforce account and run online surveys through a single tab in the Salesforce interface, with access to all of the features found in the Zoomerang online survey tool, including hundreds of pre-built survey templates and automatic import of survey questions from Word or text documents to get you started fast, unlimited questions and responses, customizable survey design, advanced survey logic, and phone support. Advanced reporting and analysis tools such as filters, cross-tabs, charting, one-click statistics, and export to Microsoft PowerPoint or Excel, also come standard. In addition, the application brings data from surveys into Salesforce, so it can be displayed in Salesforce dashboards or reports and easily shared with the team.

Sales and marketing professionals can use Zoomerang Surveys for Salesforce to:

– Optimize the success of marketing campaigns

– Improve the quality of contact records with profiling surveys

– Improve sales and marketing effectiveness through feedback in win-loss surveys

– Survey existing customers to identify customer satisfaction issues and manage these issues through Salesforce Support

Developed in collaboration with Bluewolf, a leading Salesforce.com®  partner and agile consulting firm, the solution will be available in December on the Salesforce AppExchange, where information about Zoomerang Surveys for Salesforce is now live. If you are attending the Dreamforce Global Gathering in San Francisco this week, be sure to stop by the Bluewolf booth and visit Zoomerang to be among the first to view a demonstration of Zoomerang Surveys for Salesforce.

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Digitalize Your Surveys – Online Surveys vs. Paper Surveys

November 13, 2009

Digitalize Your Surveys Online vs Paper

Online surveys make data collection and analysis an easy and efficient process. With Zoomerang’s time-saving Text Import feature you can quickly digitalize your pre-existing paper survey templates, saving you the time and effort involved to re-create them online. Zoomerang’s Text Import feature makes the transition to online surveys from paper surveys seamless, enabling users to import surveys from Word or Text files and have the survey automatically programmed in a matter of seconds.

Advantages of online surveys over paper include:

Cost: Online surveys are less expensive than paper surveys – there are no paper, printing, postage, telephone or interviewer costs

Speed: Online surveys offer instantaneous distribution of your survey and the real-time accumulation and tabulation of results allows for immediate survey data analysis

Efficiency: Online surveys facilitate repeat deployments of the same survey at any time in the future – particularly useful for trend analysis

Anonymity: Online surveys can offer survey respondents complete anonymity thereby increasing the chances of getting honest and frank input from respondents.

More Thorough Responses: Online surveys can be taken where and when the respondent chooses, providing them the opportunity for a more considered reply  

Use of Skip Logic: Online surveys allow Skip Logic to be used. This feature prevents confusion and annoyance, and also provides quicker progression through the survey

Randomization of Answers: Online surveys allow for randomized answer choices reducing order bias.  When answers to a multiple-choice question are re-arranged randomly every time the question is accessed skewed results due to respondents always clicking the first choice are avoided

Environmentally Friendly: Online surveys are more eco-friendly than paper surveys since they do not use paper

With that being said, paper surveys still remain valuable and should not to be discounted. Online and offline methods of data collection can be combined if paper methods are necessary for some of the respondents. The data from those who can be reached only via mail, in person, or by telephone can be manually entered so that all your survey results are captured, reviewed, and analyzed together.

For more information on using Zoomerang’s Text Import feature be sure to view the how-to video “Import Your Survey From Word or Text

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Customizing your Survey

November 9, 2009

 

ZoomerangSlogan

Customizing your survey is a great way to get respondents more familiar with your organization’s logo, to increase your survey response rate, and to stand out from the crowd.

Two of the easiest ways to customize your survey are within the survey itself and you can even make these changes to a survey you’ve already deployed:

Add your logo to the title – When you are creating or editing your survey, click Edit Title at the top of the survey. Add your organization’s logo under the Add image to title section of this page. Once you find the file on your computer and click Upload, just choose the orientation of the image- above, below, or to the left or right of your survey title.

Choose a design theme that matches – The bars between your questions are blue by default. If blue doesn’t blend with your image, just change the color with the drop down menu on the top left of the screen you see when creating/editing your survey. Zoomerang offers blue, black, red, green, yellow, and white bars. If you are feeling really colorful try a theme like “Oceanic Aqua” or “Mechanical Violet” that also changes the background color of your survey.

Advanced Customization Tips

There are additional pages, outside of the survey itself, that you can customize with the formatting toolbar in order to change text formatting, create hyperlinks, or insert images. You can also use HTML tags to add custom branding on other pages.

The Online Survey Email Invitation: If you are sending to your own list of email addresses (not purchasing respondents from Zoomerang), this is most likely the first time your recipients will read about your survey. Customizing this email to say who you are and why you are asking for input not only adds a more personalized feel for the survey as a whole, but it tends to increase the response rate.

The Online Survey Web Greeting Page: You can choose whether this page will appear at the start of your survey and customize it using the formatting toolbar.

The Online Survey End Pages: These are the pages your survey respondents are directed to at the end of the survey; you can customize any of these pages with hyperlinked text and images or redirect respondents to your own website.

PowerPoint Survey Results Presentation: You can create custom charts from the Analyze Results tab and download them (with or without the corresponding data tables) to PowerPoint, which you can customize by editing the text on each slide (title on the introduction slide as well as the survey question displayed above each chart), and changing the design theme as well as the chart image and data table background, border, and other slide attributes.

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